Email Marketing
Email Campaigns
This service provides you with a low-cost, direct marketing campaign project managed entirely by our email marketing team here at EchoData Management. Emails that look great and are user friendly will be sent to your honed permission-based data list. You receive the success report and results whilst we manage the entire campaign in consultation with you.
We will work on our own or in consultation with you to pick from our extensive consumer database people who we both agree will potentially be interested in your product. This commonly starts by setting location parameters; Is your product dependent on geography? How far would a customer be prepared to travel?
We then look to refine the selection further using any criteria relevant to your particular campaign; age; sex; household income etc., we have dozens of criteria that we use to sort our database and we constantly run surveys to better understand the preferences of our members.
N.B. Remember we have to make sure we send the members of our list information that is right for them; it’s all about trying to pair the right people with the right product.
Creative – HTML/Video
We offer a full spectrum of design creativity. We can provide simple, functional email design quickly and at low cost. We also have the resource of top designers available to us to provide any creative desired. Finally we are partnered with a company able to produce short videos that can be embedded into the email. If you have any other requirements please let us know and we will find a solution for you.
Broadcast
If you try to send high volume email campaigns on your own servers you will face difficulties that worsen every time you send and before too long your delivery rates will be next to zero. This is because Internet Service Providers, such as BT Broadband and Virgin, and Email Providers such as Yahoo and Hotmail have to combat the problem of unauthorized illegal spam. Although their methods can seem heavy handed it is the only way they can start to cope with the problem.
Let’s say you have a list that you want to send to using your business server and your own email management system. When sending high volumes the first problems to occur are usually with email providers. For instance Yahoo will identify the high number of emails coming from a specific IP address and they will put a block on the send. So right away you can scratch all email addresses ending in @yahoo.co.uk from your list, the same is also true of Hotmail, Gmail and so on. Then if you continue to with high volume sends, your own ISP will identify your behaviour as spamming and ‘black list’ you, so that no emails go out. This can have disastrous consequences for any business.
As a company whose business it is to send out emails we need to ensure our emails are delivered. That is why we broadcast all our campaigns through the Communicator Corporation. Communicator are a company that work closely with Email Providers to maintain a strong working relationship for their clients. They offer Email Providers an integrity they can trust, that ensures the emails of their reputable clients are delivered directly to the inbox.